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Wednesday, 3  April 2019    
Post-summit side event: In-depth focus on key social progress issues and innovations
14:00 -17:00 Sustainable tourism and SDGs 

Tourism is one of the largest industries in the world, representing 10% of global GDP, 30% of exports, and is responsible for creating one out of every ten jobs in the world. It has the potential to contribute both directly and indirectly to all Sustainable Development Goals and impact the wellbeing of all people in the community. In this workshop, we will examine the correlation between tourism and social progress. We will share practical examples that can be applied to communities in Iceland and around the world through the lenses of five core areas:

 1) Tourism and sustainable economic growth in the age of exponential tech

  2) Tourism and social inclusiveness, employment and poverty reduction

  3) Tourism and resource efficiency, environmental protection and climate

  4) Tourism and cultural values, diversity and heritage

  5) Tourism and mutual understanding, peace and security


Address and welcome                                                                                                        14:00

                      Jaime Garcia – INCAE // Social Progress Imperative   The Community                     
Sun, Sand and Sustainability: a strategy to boost social progress
                       and tourism outcomes.

                       Anna Dóra Sæþórsdóttir – University of Iceland           The Environment
Challenges facing Nature-Based Tourism in Iceland:
                      fantasizing about sustainability while facing over-tourism.

                       Guy Bigwood – Gubi Consulting                                    The Business

                       Driving performance and competitiveness: how destinations around
                       the globe are leveraging sustainability for success

       Minister of Tourism in Iceland, Þórdís Kolbrún R Gylfadóttir 
                        Björgvin  Ingi Ólafsson, Deloitte Iceland

Coffee Break                                                                                                                        


Future Challange of the Tourism
                                                                                    16:00 -16:50
Moderator: Björgvin Ingi Ólafsson, Deloitte Iceland

                      Gunnar Þór – Univerisity of Iceland 
                      Helga Valfells – Crowberry funding
                      Jaime Garcia – Social Progress - NGO
                      Rannveig Grétarsdóttir, Elding Whale Watching Company
                      Guy Bigwood – Gubi Consulting

University - INCAE Business School

    The signing of Memorandum of Understanding between the University of Iceland and INCAE Business School      on collaboration in research and education in the field of tourism sustainability, innovation and       

Closing         Ásta Kristin Sigurjónsdóttir,                                                              
Session Chair: Ásta Kristin Sigurjónsdóttir, CEO of Iceland Tourism.



Special supporters of this post-summit event are:

Iceland Tourism Cluster Initiative 
INCAE Business School
University of Iceland

Complimentary access to this session is available to What Works 2019 participants. No additional registration required. All others must register for this session in advance.




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